Welcome! I’m Glad You’re Here.

I’m Jessi! A writer, content marketer, and brand expert with nearly 15 years of experience driving transformative narratives for publications, technology startups, and industry leaders. My work is about more than just crafting narratives — it's about creating content that captivates and delivers results.

My journey in content creation began at Gannett. That is where I honed my skills as an editor for the USA Today Network, producing clear, informative newspapers, managing contributions from staff and freelance writers, and ensuring every piece was polished to perfection. This early experience in responsible journalism laid the foundation for my commitment to excellence in content strategy.

In 2013 I joined CoverMyMeds, a startup unicorn acquired by McKesson in 2017 for $1.4 billion, where I helped transform their blog into a thought leadership destination. I drafted large-scale industry reports, white papers, general communications, and thought leadership initiatives that helped position the company as an authoritative voice in healthcare technology.

I then transitioned to a VP of Marketing and Communications role at ScriptDrop, where I founded and scaled a team that generated over $12 million in additional revenue within three years.

I am passionate about shaping a company’s communication and content strategies. My expertise extends beyond content creation; I specialize in integrating content strategically to align with brand identity and business objectives. From driving lead generation and enhancing brand presence to executing high-impact thought leadership campaigns, I have been instrumental in elevating brands and delivering results.

But more than anything, I just want to help people tell their stories.

Throughout my career, my work has been recognized with numerous awards:

  • 2018 Gold Stevie Award — Best Annual Report (Writer)

  • 2019 Silver Stevie Award — Best Annual Report (Writer)

  • 2023 Bronze Stevie Award — Best Annual Report (Editor)

  • 2023 Bronze Stevie Award — Achievement in Web Writing/Content (Editor)

In 2021, I was honored to contribute to the healthcare marketing textbook Strategic Marketing for Healthcare Organizations: Building a Customer Driven Health System.

So, what can you expect when working with me? A creative partner who brings fresh ideas, and strategic insights. Whether you need a comprehensive content overhaul, corporate communications, or impactful thought leadership, I’m here to help your brand stand out and grow.

Let’s collaborate to create something extraordinary and unforgettable.

A Note on AI:

I believe the human touch is what makes words compelling and worth reading. While I recognize the advancements in AI and the value it can bring, I firmly believe the best content comes from human creativity, insight, and experience. That’s why I pledge to not use AI unless we work together to decide what that looks like.

A Note on the Oxford Comma (because let’s face it, we all have an opinion):

I prefer it in my own writing (blame it on the English degree) but stand behind its absence for journalistic-style pieces! Take it or leave it — it’s up to you.