I wrote this story to highlight how a meaningful gift — the Potdar Professorship — will fuel breakthroughs in cancer care at Ohio State. The piece honors the legacy of Dr. Ganesh Potdar while illustrating how the endowed fund will support faculty working at the forefront of proton therapy, a next-generation treatment option for cancer patients. My goal was to connect donor impact with clinical innovation, showing how philanthropy helps drive discovery and improve lives.

I wrote this feature to shine a spotlight on Ohio State’s groundbreaking initiative to elevate women’s health care through a landmark faculty gift. Most notably, the story covers the naming of a dedicated space in Ohio State’s new hospital to honor the gift, which lays the foundation for enhanced OB/GYN care across the institution.

In crafting the article, I emphasized how this donation represents a first-of-its-kind faculty-level commitment — bringing philanthropic investment directly into clinical infrastructure and research that benefits women’s health. From enhancing maternal-fetal medicine services to supporting preventive care and screenings, my narrative connects donor intent to tangible improvements in health access across Ohio State’s Wexner Medical Center advancement.osu.edu.

Through a human-centered storytelling approach, I also tied in broader institutional goals — like advancing interdisciplinary collaboration and improving equity in care — to paint a vivid picture of the future of women’s health in action.

This article for Becker's Hospital Review on real-time benefit check (RTBC) technology showcases my ability to distill complex healthcare innovations into clear, actionable insights for industry professionals. The article highlights my expertise in exploring the challenges of provider adoption, the critical role of transparency, and the benefits of leveraging comprehensive networks like RxBenefit Clarity. This piece exemplifies my capacity to translate technical concepts into content that resonates with healthcare stakeholders, ultimately supporting the adoption of technologies that drive better patient outcomes. It also showcases my ability to co-author a piece with an industry expert.

This white paper published for Best Buy Health, focuses on delivering care at home for high-risk oncology patients highlights my proficiency in communicating the complexities of cutting-edge cancer treatments and their integration into home-based care models. Through detailed analysis of CAR-T and BiTE therapies, I explore how top cancer centers like Sarah Cannon, Memorial Sloan Kettering, and Atrium Health are pioneering outpatient care for immunotherapy patients. The paper underscores my ability to translate advanced medical practices into actionable strategies, addressing the operational, logistical, and emotional aspects of home-based oncology care. My work emphasizes the transformative potential of continuous monitoring technologies and the importance of provider engagement in driving successful implementation, ultimately showcasing my skill in making sophisticated healthcare innovations accessible and impactful for both providers and patients.

I crafted the press release announcing the strategic partnership between Truepill and ScriptDrop, highlighting a transformative development in digital healthcare. This partnership integrates ScriptDrop's same-day prescription delivery service into Truepill's platform, offering patients unprecedented convenience with delivery times as quick as two hours.

In the release, I emphasized how this collaboration enhances Truepill's fulfillment network by allowing patients to choose their preferred local pharmacy while benefiting from expedited delivery. The press release also underscores the seamless integration between Truepill and ScriptDrop, ensuring a streamlined, patient-focused experience.

This project is a testament to my ability to clearly communicate significant industry advancements, showcasing my expertise in crafting compelling narratives that drive engagement and highlight the strategic value of partnerships in the healthcare sector.

For Makeway’s website refresh, I crafted compelling web copy that reflects their innovative approach to digital design. They wanted a voice as unique as their work — one that captivates, inspires, and sets them apart in the industry. Through strategic storytelling and crisp messaging, I helped Makeway showcase their expertise in designing cutting-edge experiences, ensuring their brand speaks as boldly as the solutions they create.

I led the creation of this industry-first report, providing a comprehensive overview of real-time benefit check (RTBC) adoption across the healthcare landscape. This foundational scorecard leverages original survey data, market research, and industry insights to explore patient and provider success factors, implementation models, and the evolving standards for RTBC. Collaborating with an advisory board of industry leaders, I delivered a detailed analysis of RTBC’s impact on key stakeholders, setting the stage for future innovations in healthcare transparency.

Working on a legislative positioning paper about electronic prior authorization (ePA) allowed me to dive into the critical issues affecting patient access to medication. This project required thorough research to understand the intricacies of ePA and its impact on the healthcare system. I crafted content that clearly articulated the benefits of automating the prior authorization process, emphasizing how it saves time for healthcare professionals and improves patient outcomes. My goal was to highlight the importance of ePA legislation in reducing inefficiencies, lowering healthcare costs, and ensuring that patients receive the medications they need without unnecessary delays. By focusing on these key points, I was able to create a persuasive document that advocated for the adoption of ePA standards as a vital step toward a more efficient and patient-centered healthcare system.

Creating an industry scorecard for electronic prior authorization involved a deep dive into complex healthcare processes and policies. I meticulously gathered and analyzed data from various sources, ensuring every metric was accurate and up-to-date. The challenge was to present this information in a way that was both insightful and easy to digest for industry professionals. I worked closely with stakeholders to understand their needs and tailored the content to highlight key performance indicators, trends, and opportunities for improvement. This project required not just strong research skills, but also the ability to transform technical data into compelling, actionable insights that could drive decision-making.

As a ghostwriter for this piece, I delved into how healthcare consumerism is driven by patients' efforts to manage their out-of-pocket costs amidst rising deductibles. The article underscores the significant challenge of medication affordability, revealing how patients often delay or forego essential treatments due to unexpected costs. It highlights the critical role of real-time benefit check (RTBC) technology in empowering providers to offer greater price transparency, thereby enhancing patient adherence and reducing avoidable healthcare spending. This work reflects my commitment to crafting insightful, data-driven content that addresses complex healthcare issues and supports practical solutions for both providers and patients.

I led the writing and content strategy for ScriptDrop’s 2025 website update, following a major product restructure. I developed the full site copy and oversaw strategic content planning to ensure the new messaging clearly communicated the updated product offerings and long-term vision. Working closely with internal stakeholders, I aligned the copy with ScriptDrop’s brand voice and positioned the company as a leader in prescription delivery technology. The result was a clear, engaging, and cohesive site that reflected both the evolution of the business and the value of its solutions.

I help C-suite executives craft clear, impactful internal communications — taking the task off their plate while ensuring the message is delivered effectively. From company-wide updates to holiday thank-you emails, I translate leadership vision into polished, thoughtful messaging that resonates with employees and aligns with company values.

This comprehensive media kit was designed to help ScriptDrop’s pharmacy partners promote their prescription delivery services. It includes staff communication suggestions, web and social media content, COVID-19 best practices, and a press release template. With this kit, pharmacies can effectively drive adoption of delivery services, reduce return-to-stock rates, and improve patient adherence. It provides a step-by-step guide for pharmacies to market delivery through their teams, social channels, and websites, while emphasizing ScriptDrop’s trusted brand and extensive courier network.

Prescription Delivery Awareness Campaign (Albertsons ACME Division)

I drafted the content and strategized this campaign aimed to raise awareness of ACME's prescription delivery service by targeting patients within a 5-mile radius of store locations. Running from 11/18 to 12/2, it reached 259,136 people and delivered 552,722 impressions. The younger demographic (25-34) showed double the reach of the older demographic, with a total of 760 link clicks driving traffic to the pharmacy's COVID-19 and delivery information page. Over the course of the campaign, there was a consistent week-over-week increase in delivery orders, indicating strong ad performance and engagement.

In collaboration with Albertsons, this campaign aimed to raise awareness of their prescription delivery service while driving traffic to the Albertsons prescription delivery landing page. Targeting 175 locations in the Southern and United divisions, we ran paid media campaigns across Facebook and Instagram, focusing on a 5-mile radius around store locations. We utilized interest-based targeting, including relevant competitors, and pharmacy users. With a $2,000 budget, this campaign promoted same-day prescription delivery, emphasizing convenience and accessibility for Albertsons’ customers.

Interested in learning more about my previous experience and credentials? Check out my resume!